Behavioural Economics

Our BE Event was held on 19 April 2012.

Download a PDF version of the programme here

The slides and recordings from this event are available here.

Session 1
Sydney 10:00 am to 11:45 am
Session 2
London 10:00 am to 11:45 am
Session 3
New York 2:00 pm to 3:45 pm
Presentations Presentations Presentations
Behavioural Economics for Market Researchers
Ray Poynter, Vision Critical UK
BEyond Nudge : BE inspired strategic frameworks for marketing and market research
Crawford Hollingworth, The Behavioural Architects
Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing
Dan Hill, Sensory Logic
Delivering client advantage with Behavioural Economics
Bri Williams, People Patterns
PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action
Tom Ewing, BrainJuicer
Better Surveys through Behavioural Economics
Jeffrey Henning, Affinnova
Babies, bathwater and behavioural economics: the challenges for qualitative research
Susan Bell and Suzanne Burdon, Susan Bell Research
Asking Questions Without Asking The Question
Neil Gains, Tapestry Works
Measuring the Power of Social Influence at the Shelf
Valla Roth, Decision Insight