Our BE Event was held on 19 April 2012.
Download a PDF version of the programme
The slides and recordings from this event are available here.
Sydney 10:00 am to 11:45 am
London 10:00 am to 11:45 am
New York 2:00 pm to 3:45 pm
Behavioural Economics for Market Researchers , Vision Critical UK Ray Poynter
BEyond Nudge : BE inspired strategic frameworks for marketing and market research , The Behavioural Architects Crawford Hollingworth
Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing , Sensory Logic Dan Hill
Delivering client advantage with Behavioural Economics , People Patterns Bri Williams
PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action , BrainJuicer Tom Ewing
Better Surveys through Behavioural Economics , Affinnova Jeffrey Henning
Babies, bathwater and behavioural economics: the challenges for qualitative research , Susan Bell Research Susan Bell and Suzanne Burdon
Asking Questions Without Asking The Question , Tapestry Works Neil Gains
Measuring the Power of Social Influence at the Shelf , Decision Insight Valla Roth
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