Behavioural Economics

Our BE Event was held on 19 April 2012.

Download a PDF version of the programme here

The slides and recordings from this event are available here.

Session 1 Sydney 10:00 am to 11:45 am	Session 2 London 10:00 am to 11:45 am	Session 3 New York 2:00 pm to 3:45 pm
Presentations	Presentations	Presentations
Behavioural Economics for Market Researchers Ray Poynter, Vision Critical UK	BEyond Nudge : BE inspired strategic frameworks for marketing and market research Crawford Hollingworth, The Behavioural Architects	Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing Dan Hill, Sensory Logic
Delivering client advantage with Behavioural Economics Bri Williams, People Patterns	PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action Tom Ewing, BrainJuicer	Better Surveys through Behavioural Economics Jeffrey Henning, Affinnova
Babies, bathwater and behavioural economics: the challenges for qualitative research Susan Bell and Suzanne Burdon, Susan Bell Research	Asking Questions Without Asking The Question Neil Gains, Tapestry Works	Measuring the Power of Social Influence at the Shelf Valla Roth, Decision Insight