Beyond Market Research
What are the new frontiers? What changes must researchers make to stay relevant? What is happening outside of market research that we need to be aware of? The presentations below cover these topics and more.
The event wase broadcast on Tuesday, 12 December 2017 at 10am New York (which is 3pm London and 11pm Singapore).
The slides and recordings will be available soon.
Chair: Sue York
Kristin Luck
Luck Collective
Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing
James Wycherley
Insight Management Academy
A New Roadmap for Insight Management
Jake Pryszlak
ResearchGeek
Beyond Market Research: The declining use of the word Market Research and how the sector can adapt
Alex Garnica
AMAI – Mexican Association of Marketing Research and Public Opinion Agencies
Postcards from the edge. Challenges and opportunities for MR in and by Latin America
Presentation Outlines
- Kristin Luck, Luck Collective
Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing
Industry growth strategy guru Kristin Luck maps easy to implement field tested methods, supported by research from Greenbook, YPulse, SSI, Voxpopme and GrowthHackers, that pave a path for the future of market research. Make 2018 the year you out think, out hustle and out work your competitors.
- James Wycherley, Insight Management Academy
A New Roadmap for Insight Management
Summarising 15 years’ work on Insight best practice, this presentation will propose a lens through which all senior leaders should view Insight capability in large organisations. The Insight Roadmap comprises 8 Territories and 32 Areas, and we will share information about the things Insight teams tend to be good at or poor at, as revealed in the IMA’s Insight Benchmarking with a host of household names in the UK, North America and elsewhere.
- Jake Pryszlak, ResearchGeek
Beyond Market Research: The declining use of the word Market Research and how the sector can adapt
Although the term is well established as an industry definition its use and meaning have become increasingly contested. This presentation will bring together a range of sources and research that reflects key stakeholders in MRX, including research agencies, academics and data on wider use of the term. The research was conducted by Jake Pryszlak in conjunction with his Research Geek blog that will prove a valuable asset and learning for the sector to move forward. The presentation will showcase recent results and explore how agencies are moving beyond MRX to generate value and broader economic superiority.
- Alex Garnica, AMAI – Mexican Association of Marketing Research and Public Opinion Agencies
Postcards from the edge. Challenges and opportunities for MR in and by Latin America
Economic globalization in the last quarter of the 20th century brought about a reshaping of the market research industry, not only regionally but even locally. Our international industry could take advantage of Latin American experiences that yield several useful lessons. For example: the permanently contradictory matching of creativity/improvisation/methodical rigor; the coexistence of asymmetric market segments; or the recent emergence of a new MR virgin territory called Cuba, among many others.
Register for the webinar here.