Beyond Market Research

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What are the new frontiers? What changes must researchers make to stay relevant? What is happening outside of market research that we need to be aware of? The presentations below cover these topics and more.

The event will be broadcast on Tuesday, 12 December 2017 at 10am New York (which is 3pm London and 11pm Singapore).

Click here to register for this webinar.

Chair: Ray Poynter

Photo of Kristin LuckKristin Luck
Luck Collective
Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing


Photo of James WycherleyJames Whycherley
Insight Management Academy
A New Roadmap for Insight Management


Photograph of Denyse Drummond-DunnDenyse Drummond-Dunn
C3Centricity
A Customer-First Strategy: Your Secret Weapon to More Impact and Growth!


Photo of Jake PryszlakJake Pryszlak
ResearchGeek
Beyond Market Research: The declining use of the word Market Research and how the sector can adapt


Photo of Alex GarnicaAlex Garnica
AMAI – Mexican Association of Marketing Research and Public Opinion Agencies
Postcards from the edge. Challenges and opportunities for MR in and by Latin America


Register for this webinar here.

Presentation Outlines

  • Kristin Luck, Luck Collective
    Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing
    Industry growth strategy guru Kristin Luck maps easy to implement field tested methods, supported by research from Greenbook, YPulse, SSI, Voxpopme and GrowthHackers, that pave a path for the future of market research. Make 2018 the year you out think, out hustle and out work your competitors.
  • James WhycherleyInsight Management Academy
    A New Roadmap for Insight Management
    Summarising 15 years’ work on Insight best practice, this presentation will propose a lens through which all senior leaders should view Insight capability in large organisations. The Insight Roadmap comprises 8 Territories and 32 Areas, and we will share information about the things Insight teams tend to be good at or poor at, as revealed in the IMA’s Insight Benchmarking with a host of household names in the UK, North America and elsewhere.
  • Denyse Drummond-Dunn, C3Centricity
    A Customer-First Strategy: Your Secret Weapon to More Impact and Growth!
    In this action-packed presentation, you’ll learn: • The five things most organisations forget to do when trying to develop insight, which dooms them to failure. • How to lead a Customer-First Strategy and get more impact within your organisation. • The four areas of the business you must review to become a Customer Champion. • The one “Magic Question” that if used, will catapult your company on its journey to customer centricity.
  • Jake Pryszlak, ResearchGeek
    Beyond Market Research: The declining use of the word Market Research and how the sector can adapt
    Although the term is well established as an industry definition its use and meaning have become increasingly contested. This presentation will bring together a range of sources and research that reflects key stakeholders in MRX, including research agencies, academics and data on wider use of the term. The research was conducted by Jake Pryszlak in conjunction with his Research Geek blog that will prove a valuable asset and learning for the sector to move forward. The presentation will showcase recent results and explore how agencies are moving beyond MRX to generate value and broader economic superiority.
  • Alex Garnica, AMAI – Mexican Association of Marketing Research and Public Opinion Agencies
    Postcards from the edge. Challenges and opportunities for MR in and by Latin America
    Economic globalization in the last quarter of the 20th century brought about a reshaping of the market research industry, not only regionally but even locally. Our international industry could take advantage of Latin American experiences that yield several useful lessons. For example: the permanently contradictory matching of creativity/improvisation/methodical rigor; the coexistence of asymmetric market segments; or the recent emergence of a new MR virgin territory called Cuba, among many others.

Register for the webinar here.