The Automation Debate – Opportunities and Threats
Tuesday, 28 February, 2017
Access the slides and recording via our Play Again page.
Earlier this year Ray Poynter and Lenny Murphy published a report on Automation and its impact on market research (click here to download a copy). The thrust of that report was pretty positive for the industry (but perhaps not for everybody in the industry). However, there are other points of view and that is what we plan to explore in this panel discussion.
The two moderators for the session are Ray Poynter and John Griffiths and along with their guests they will explore both the opportunities and threats posed by automation in market research.
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Ray Poynter NewMR & The Future Place |
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John Griffiths Planning Above and Beyond |
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Rachel Lawes Rachel Lawes Consulting |
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Stephen Phillips ZappiStore |
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Fiona Blades MESH Experience |
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Natalie Geddes ABA Research |