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The Automation Debate – Opportunities and Threats
Natalie Geddes (ABA Research), Stephen Phillips (ZappiStore), Rachel Lawes (Owner, Lawes Consulting Ltd), Fiona Blades (President and Chief Experience Officer, MESH Experience), John Griffiths (Planning Above and Beyond Ltd), Ray Poynter (The Future Place)
Ray Poynter and Lenny Murphy published a report on Automation and its impact on market research (click here to download a copy). The thrust of that report was pretty positive for the industry (but perhaps not for everybody in the industry). However, there are other points of view and that is what we plan to explore in this panel discussion.
The two moderators for the session are Ray Poynter and John Griffiths and along with their guests they will explore both the opportunities and threats posed by automation in market research.
