Americas Thursday 2021
The slides and recordings will be available in the next few days.
The webinar will be chaired by Ray Poynter and will start with a client-side panel discussion followed by two presentations.
Building an Insights Practice, Panel Discussion
We’re going to discuss what it takes to develop a highly effective insights team. We’ll cover everything from training and roles to making an impact and finding a seat at the table.
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Customer Research Program Lead, AWS |
Head of Customer Strategy & Insights at Dropbox |
Head of Industry Research and Thought Leadership at Google |
Director, Global Commercial Insights Lead at The Janssen Pharmaceutical Companies of Johnson & Johnson |
Presentations
| Click here for Hubertus’ recording |
Click here for Katrina’s recording |
Click here for Ray’s presentation |
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for your MR project in only 20 minutes Hubertus Hofkirchner Prediki Prediction Markets Austria |
Insights, A Case Study Katrina Noelle KNow Research & Scoot Insights US |
State of the Nation Review Ray Poynter Chief Research Officer, Potentiate |
Synopses
Building an Insights Practice, Panel Discussion with Kerry Ward, Customer Research Program Lead, AWS, Kendra Speed, Head of Customer Strategy & Insights at Dropbox, Pashmeena Hilal, Head of Industry Research and Thought Leadership at Google, Carole Gleeson, Director, Global Commercial Insights Lead at The Janssen Pharmaceutical Companies of Johnson & Johnson
We’re going to discuss what it takes to develop a highly effective insights team. We’ll cover everything from training and roles to making an impact and finding a seat at the table.
Create a prediction market for your MR project in only 20 minutes
Hubertus Hofkirchner, Chief Futurist & CEO, Prediki Prediction Markets, Austria
“How do I design a prediction market for my own Market Research project?” “How long does it take? What do I need?” Join this session and learn – live – how to create your own prediction market, tailored to your specific project, start to finish, in only 20 minutes on Prediki. Whether trend prediction, concept pre-testing, brand research, price/pack tests: find out which of your options will perform best, backed by an incredible wealth of reasons, causes and influences. Why settle for buyers’ claims when you can observe their true behaviour in a market to improve and optimise your plans?
Qual + Social = Complementary Insights, A Case Study
Katrina Noelle, President, KNow Research and Co-Founder, Scoot Insights
Learn how to combine qualitative insights with social media listening to give brands a 360-degree view of their target audiences’ needs and ways to meet them digitally. KNow Research used a combined, complementary insights strategy to help The Financial Gym, a personal financial services company that takes a fitness-inspired approach to their clients’ finances. They were looking to expand their digital offering when in-person financial coaching (the cornerstone of their offering) was not possible in 2020. If you are an insights professional interested in learning about combining techniques to inventively solve problems, join us for this tale of two methodologies.
Research & Insights – State of the Nation Review
Ray Poynter, Potentiate & NewMR
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Click here to register.