Marie-Claude Gervais
Further and Versiti UKBiography
Dr Marie-Claude Gervais is Research Director at Versiti. A former Lecturer at the London School of Economics, Marie-Claude is a social psychologist and qualitative methodologist with more than 20 years’ experience helping brands and organisations identify and cater to the needs of ‘seldom heard’ groups (e.g. ethnic minority communities, LGBTQ+ people, disabled people, etc.). Her multi-award winning work straddles the corporate, government and third sectors.
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Marie-Claude Gervais, John Whittle | Moving your focus groups online: rich qual insights via asynchronous online communities | ||
| Marie-Claude Gervais, Stephen Cribbett, Sue York, Ray Poynter | Understanding the ‘Why’, and the ‘Why Now?’ | ||
| Marie-Claude Gervais | ‘Cultural irrationality’ and its implications for market research |