Behavioural Economics

Suzanne Burdon, Sue Bell Babies, bathwater and behavioural economics: the challenges for qualitative research
Tom Ewing PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action
Neil Gains Asking Questions Without Asking The Question
Jeffrey Henning Better Surveys through Behavioural Economics
Dan Hill Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing
Crawford Hollingworth BEyond Nudge : BE inspired strategic frameworks for marketing and market research
Ray Poynter Behavioural Economics for Market Researchers
Valla Roth Measuring the Power of Social Influence at the Shelf
Bri Williams Delivering client advantage with Behavioural Economics