Behavioural Economics

Bri Williams Delivering client advantage with Behavioural Economics
Ray Poynter Behavioural Economics for Market Researchers
Dan Hill Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing
Neil Gains Asking Questions Without Asking The Question
Tom Ewing PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action
Valla Roth Measuring the Power of Social Influence at the Shelf
Crawford Hollingworth BEyond Nudge : BE inspired strategic frameworks for marketing and market research
Jeffrey Henning Better Surveys through Behavioural Economics
Suzanne Burdon, Sue Bell Babies, bathwater and behavioural economics: the challenges for qualitative research