| Shobha Prasad |
The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict |
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Slides |
| Mike Sherman |
Big Consumer Data: the Promise, the Overpromise, the Opportunity |
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Slides |
| Sarah Boden |
UX research and the positives and challenges of going digital |
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Slides |
| Hollis Shi, Navin Williams |
Channeling the power of mobile messaging for consumer engagement |
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Slides |
| Ray Poynter |
Where’s the cutting edge in market research? |
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Slides |
