Festival of NewMR 2017 – APAC Tuesday

Shobha Prasad The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict
Mike Sherman Big Consumer Data: the Promise, the Overpromise, the Opportunity
Sarah Boden UX research and the positives and challenges of going digital
Hollis Shi, Navin Williams Channeling the power of mobile messaging for consumer engagement
Ray Poynter Where’s the cutting edge in market research?