Artificial Intelligence

AI, machine learning and generative tools applied to research.

AI Dominates the agenda at esomar Congress 2025, Prague Blog AI Dominates the agenda at esomar Congress 2025, Prague The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was… 1 October 2025 Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants Blog Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants For me the jury is out on the discussion about what synthetic data might be able to achieve… 21 September 2025 AI making a difference to real people Blog AI making a difference to real people I think too much of the discussion about AI is focused on what it might deliver in the… 25 August 2025 The AI Territory – A Tool for Strategic Planning Blog The AI Territory – A Tool for Strategic Planning In the fast-moving world of AI, organisations often struggle to decide which initiatives to prioritise. The opportunities seem… 16 August 2025 The AI Revolution is Different in Speed and Nature to the Internet Revolution Blog The AI Revolution is Different in Speed and Nature to the Internet Revolution As somebody who was a pioneer during the uptake of the Internet by the research ecosystem, I have… 14 August 2025 AI Needs to be Compulsory Blog AI Needs to be Compulsory There is widespread agreement amongst seasoned consultants that if an organisation is going to realise the benefits of… 13 August 2025 Using an Agent to Summarise Documents for a Research Audience Blog Using an Agent to Summarise Documents for a Research Audience Here is an example of using a simple agent to make your life slightly easier. I will show… 12 August 2025 The Rise of Agents – A Key Trend Blog The Rise of Agents – A Key Trend Every so often, a new term captures the imagination of the tech world. “Agent” is one such word.… 9 August 2025 Windsurf’s Rise, Fall, and the Lessons for your Company’s AI Strategy Blog Windsurf’s Rise, Fall, and the Lessons for your Company’s AI Strategy This post is not a discussion of tech; it is a comment on strategy. Your organisation’s decision about… 7 August 2025 Microsoft List the 40 Jobs Most at Risk of AI Disruption Blog Microsoft List the 40 Jobs Most at Risk of AI Disruption Microsoft have just published a study that predicts the 40 jobs most likely to be disrupted by AI… 5 August 2025 post image Blog ChatGPT’s Agent Mode is another Leap Forward – with risks ChatGPT’s new Agent Mode is another major leap forward in how AI is advancing, especially in the field… 24 July 2025 Creating a Data Checking Agent Blog Creating a Data Checking Agent Agents are one of the key AI developments that is re-shaping the way we conduct business and processes. … 21 July 2025