Artificial Intelligence

AI, machine learning and generative tools applied to research.

Create an Instant ‘Data Dashboard’ in Claude Blog Create an Instant ‘Data Dashboard’ in Claude In today’s Tip, I am going to show you how you can upload a data file to Claude… 19 July 2025 Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya Blog Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya NewMR recently had the pleasure of hosting Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo… 17 July 2025 How AI Has Transformed My Story-Finding Method Blog How AI Has Transformed My Story-Finding Method After more than 40 years in the research and insights world, I thought I had fine-tuned my approach… 29 June 2025 How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM Blog How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM Are you using Notebook LM yet? If not, I think you should be using it; it is frankly… 6 June 2025 A Digital Twin of Nick Carraway, from The Great Gatsby Blog A Digital Twin of Nick Carraway, from The Great Gatsby Earlier this week, I discussed the use of Digital Twins in research; you can read that post here.… 5 June 2025 Digital Twins for Research and Insights Blog Digital Twins for Research and Insights Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based… 3 June 2025 How can we use ChatGPT to help us qualitatively analyse images? Blog How can we use ChatGPT to help us qualitatively analyse images? Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure… 1 June 2025 The Future of Qual Blog The Future of Qual Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin… 22 May 2025 What is a Context Window, and why does it matter? Blog What is a Context Window, and why does it matter? One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this… 20 May 2025 The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections Blog The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections I think Deep Research is likely to replace quite a few types of research, some of them in… 13 May 2025 Deep Research’s estimate of Tesla’s Share Price on May 12 Blog Deep Research’s estimate of Tesla’s Share Price on May 12 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May… 29 April 2025 Creating a new type of Research Deliverable with a Custom GPT Blog Creating a new type of Research Deliverable with a Custom GPT Here is a post that shows how you can use custom GPTs to create better deliverables for your… 24 April 2025