AI & Innovation

Frontier models, agents and what they mean for insights teams.

Online Surveys & Digital Games: How alike we really are, and how we can harness a gamer-style of engagement for better data quality Video & Slides Online Surveys & Digital Games: How alike we really are, and how we can harness a gamer-style of engagement for better data quality 30 November 2014 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Mobile Data is Different Video & Slides Mobile Data is Different 5 October 2014 Handbook of Mobile Market Research – Session 2 – Americas & Europe Video & Slides Handbook of Mobile Market Research – Session 2 – Americas & Europe 13 September 2014 Handbook of Mobile Market Research – Session 1 – APAC Video & Slides Handbook of Mobile Market Research – Session 1 – APAC 13 September 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014 Why beacons are a game changer in mobile research Blog Why beacons are a game changer in mobile research Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to… 17 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 My take on social media – Sue Cardwell Blog My take on social media – Sue Cardwell Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization… 13 August 2014