AI & Innovation

Frontier models, agents and what they mean for insights teams.

No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014 Why beacons are a game changer in mobile research Blog Why beacons are a game changer in mobile research Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to… 17 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 My take on social media – Sue Cardwell Blog My take on social media – Sue Cardwell Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization… 13 August 2014 My take on social media – Maya Middlemiss Blog My take on social media – Maya Middlemiss Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.… 12 August 2014 My Take on Social Media – Mary Aviles Blog My Take on Social Media – Mary Aviles Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence,… 11 August 2014 post image Blog Using a Big Picture approach to understand the key trends in mobile market research During the last week I have made three separate presentations in Tokyo on the topic of the key… 28 July 2014 Festival of #NewMR Event Festival of #NewMR Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the… 1 December 2014 – 5 December 2014 post image Blog Try a sample chapter from our new book on Mobile Market Research Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of… 18 July 2014 Mobile Research in Action Video & Slides Mobile Research in Action 17 July 2014 The Yin and Yang of Big Data Video & Slides The Yin and Yang of Big Data 17 July 2014