Qualitative

Qual methods, conversational research and analysis at scale.

The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 Outside-in Thinking to Survive Massive Change Video & Slides Outside-in Thinking to Survive Massive Change 4 December 2014 Finding the Right Emotions: A picture paints a thousand words Video & Slides Finding the Right Emotions: A picture paints a thousand words 30 November 2014 The Future of Retail Video & Slides The Future of Retail 28 November 2014 Everything we know about face to face groups Video & Slides Everything we know about face to face groups 28 November 2014 What is market research? Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 Festival of #NewMR Event Festival of #NewMR Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the… 1 December 2014 – 5 December 2014 The Power of the Dark Side: Motivation, Positioning and the Seven Deadly Sins Video & Slides The Power of the Dark Side: Motivation, Positioning and the Seven Deadly Sins jQuery(document).ready(function(){jQuery(‘#video-sidebar #advert-container’).html(‘‘);}) 17 July 2014