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Qualitative
Qual methods, conversational research and analysis at scale.
Ethnography & Video Research
Focus Groups & Interviews
Online Qual
Online Research Communities
Qualitative Methods
Semiotics & Meaning
Blog
What’s special about Dub?
The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from…
17 June 2015
Blog
Market Research in the Time of VUCA
VUCA is a term that we are going here a lot over the next few years, it is…
19 March 2015
Blog
The use of tense in writing up market research results
This blog post has been written as part of a project I am working on to produce a…
4 January 2015
Video & Slides
Outside-in Thinking to Survive Massive Change
4 December 2014
Video & Slides
Finding the Right Emotions: A picture paints a thousand words
30 November 2014
Video & Slides
The Future of Retail
28 November 2014
Video & Slides
Everything we know about face to face groups
28 November 2014
Blog
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
Blog
How do we define qualitative research in a new MR world?
This post looks at the definition of qualitative research and has been produced as part of a project…
9 November 2014
Blog
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when…
26 August 2014
Blog
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted…
14 August 2014
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Blog
Customers are your last competitive advantage
Most companies claim to be customer centric, but when you look at what they do you will see…
25 July 2014
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