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Qualitative

Qual methods, conversational research and analysis at scale.

Brand Curation: Envisioning the Future of Meaning-Driven Brands Video & Slides Brand Curation: Envisioning the Future of Meaning-Driven Brands Martina Olbertova, Brand Curator ‘Brand Curation: Envisioning the Future of Meaning-Driven Brands’ Martina will share her view on… 17 November 2015 Six Tips for Creating Integrated Insight – from the No Nonsense Tour Blog Six Tips for Creating Integrated Insight – from the No Nonsense Tour Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find… 7 October 2015 6 Tips for Mobile Market Research – from the No Nonsense Tour Blog 6 Tips for Mobile Market Research – from the No Nonsense Tour Here are six tips for using mobile market research. All six are drawn from the workshops I will… 6 October 2015 Social Media Research shows Market Research is too inward looking Blog Social Media Research shows Market Research is too inward looking Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of… 5 October 2015 Learn how to find the Story in the Data Event Learn how to find the Story in the Data NewMR Webinar with Ray Poynter, Wednesday 9th December, 3pm UK time (Seattle 7am, New York 10am,Paris 4pm, )… 9 December 2015 Embracing The Future Event Embracing The Future Webinar Event, November 18th, 10am UK time (6pm Singapore, 1pm Moscow, 11am Paris, 5am New York) The webinar has… 18 November 2015 What does qualitative research look like 3-5 years from now? Video & Slides What does qualitative research look like 3-5 years from now? 25 September 2015 Why the GRIT Survey is useful, and why you should take part Blog Why the GRIT Survey is useful, and why you should take part The link to the latest GRIT survey is available (click here to take it) and I encourage you… 21 September 2015 Social Media Research Reveals Market Research Concerns Blog Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Research Motivations and Engagement in an Online Era Blog Research Motivations and Engagement in an Online Era Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in… 29 June 2015 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 Life on the Cutting Edge of NewMR Event Life on the Cutting Edge of NewMR Webinar, Tuesday 22 September, 2015 2 Sessions Americas (North, South, and Central) 10am Seattle (midday Chicago, 1pm New… 22 September 2015