Qualitative Methods

Core qualitative research methods and analysis.

New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Maximising Mobile Event Maximising Mobile The event was broadcast as two live webinars on Wednesday, 18 October 2017 – the slides and recordings are… 18 October 2017 New Participants, New Expectations, for Qualitative Market Research Blog New Participants, New Expectations, for Qualitative Market Research The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in… 15 April 2017 Politicised discourse – is Market Research Attuned? Blog Politicised discourse – is Market Research Attuned? The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in… 7 April 2017 Fell In Love At First Sight Or Started As A Friend? Video & Slides Fell In Love At First Sight Or Started As A Friend? Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least… 3 March 2017 Fallacies of small and large numbers: why quant into qual won’t go Video & Slides Fallacies of small and large numbers: why quant into qual won’t go Increasingly qualitative research participant recruiters are being presented with locked bespoke quantitative segmentation tools, and no explanation of… 3 March 2017 What can the Asia Pacific Region teach the MR world? Blog What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 Festival of NewMR 2017 – EMEA Thursday Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017 Using Mobile Qual to Hack the Snack Aisle Video & Slides Using Mobile Qual to Hack the Snack Aisle How do you decide where in a store to put a new healthy snacking item? FocusVision and market… 8 December 2016 “For Real!” – Research in Unusual Spaces and Places Video & Slides “For Real!” – Research in Unusual Spaces and Places The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed… 21 October 2016 Research Innovation – 2017 Event Research Innovation – 2017 Wednesday 7 December, 2016 2 sessions Access all slides and recordings from this event via our Play Again page.… 7 December 2016 Teaching Machines to Feel – The Role of MR Video & Slides Teaching Machines to Feel – The Role of MR Teaching Machines to Feel – The Role of MR 19 August 2016