Quantitative Methods

Core quantitative research methods and methodology.

Do you understand device agnostic research? Blog Do you understand device agnostic research? Most people seem to accept that about one-third of people who take online surveys are attempting to do… 2 March 2015 Five tips about segmentation in marketing and market research Blog Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015 How should we improve the research participant experience? Blog How should we improve the research participant experience? At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What… 6 January 2015 The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 There is something called Qual/Quant Slides There is something called Qual/Quant 17 July 2014 Survey-based pricing research techniques Slides Survey-based pricing research techniques 17 July 2014 The Challenges and Benefits of menu based choice modelling Slides The Challenges and Benefits of menu based choice modelling 17 July 2014 An introduction to Structural Equation Modelling Slides An introduction to Structural Equation Modelling 17 July 2014 The Benefits of Conjoint Analysis and Choice Modelling Slides The Benefits of Conjoint Analysis and Choice Modelling 17 July 2014 Improved BPTO Slides Improved BPTO 17 July 2014