The social media research contribution from empirica takes a slightly different angle from most of the other reports in the GreenBook / NewMR collaborative review of the benefits of social media research. Rather than researching market research as a whole, […]
The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You can read their full report by clicking here. The core of Affinio’s investigation asked and answered the question “Who’s talking about market […]
The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass Cognition. Andrew started by trawling social media for mentions of “market research”, which produced over 7,000 mentions in a 24 hour period. […]
Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it by clicking here. Back in May GreenBook and NewMR set a challenge to the research industry to show how social media […]
This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by TNS. At the bottom of this post is a link to the other posts in the series. […]
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by Susan Bell Research. At the bottom of this post is a link to the other posts in […]
Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana Corporation. He is founding chair of the Text Analytics Summit (2005-13), the Sentiment Analysis Symposium (next event July 15-16, 2015 in New […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
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