Posted by Ray Poynter, 28 May Last week’s ESOMAR APAC Conference in Macau was an amazing success with about 300 attendees and there is lots to report back, but I will start with the big message, China is shaping up […]
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
Find out what the ESOMAR Council does and what the latest updates are in this post about the May 7 & 8 Council Meeting.
Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea.
Do you want to present at a #NewMR webinar? Here is your chance to suggest a session.
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