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New Approaches to Data Collection

We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.

Ray Poynter and Amy Saha

Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company

In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.