The Seven Key Things You Need to Know From the Latest GRIT Report
Ray Poynter the seven key messages from the latest GRIT Report.
Three ways to humanise your brand and organisation in 2019
2019 is going to be a major year for the move to humanise brands and companies – because of the need to complement the growth in digital. Here are three tips about how be more human.
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NewMR love to bring you new content, ideas and advice. However, all of this takes money, so we have a variety of ways you can help keep the lights on and the engine running.
What can market researchers learn from the Picasso Museums of Barcelona and Paris?
Ray Poynter reflects on visiting the Picasso museums in Barcelona and Paris and draws some lessons for market research and insight professions. The key theme is that curation is a form of storytelling.
Predictions and Themes For Market Research & Insights in 2019
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.
Reviewing My Predictions for 2016, 2017 and 2018
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 – drawing conclusions about themes and the frailties of predicting.
GreenBook Gathers 30 Predictions about Insights in 2019
Lenny Murphy and GreebBook have gathered predictions for 2019 from 30 well-known market research and insight commentators. From this post you can access the original post (with the 30 predictions), and Ray Poynter’s brief summary.
AI will be transformative for market research – Mike Stevens
Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.
Immersive, conversational and experiential: Market research predictions for 2019
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: ‘Ambivalence to the big, and an interest in the small’, ‘The rise of conversational technology’, ‘A reimagining of the research experience’ & ‘Seeking the holy grail: the marriage of emotions, behaviors and context’.
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?