Five Market Research Trends for 2017
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
Want to know more about Behavioural Economics?
This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event. If you want to expand your knowledge of the theory and application of BE then you might find these presentations useful. Stephen […]
Why Are Communities Taking Over The Insights World?
OK, let’s start with a clarification, when I say taking over the world, I mean they seem to be everywhere (like Starbucks or Uber) not that they have become masters of the world (as in War of the Worlds or […]
An Introduction to Market Research Tables – Request for Feedback
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in market research. The main reason being that there is almost no academic justification for the way we market researchers use tables. We […]
Having a look at 1Q.com – a mobile-based survey service
Last week I had was invited to have a play with the 1Q.com system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like […]
Driverless Taxis – sneaking up in plain sight
For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it exists in my science fiction loving mind, as a key element, along with jetpacks, hover cars, and everybody being slim enough to […]
Are ESOMAR’s Plans for Three-year Terms a Threat to Member Interests?
Discussion by Ray Poynter in September 2016 of ESOMAR’s thoughts about 3-year terms for members of Council
3 Key Problems that Hold Innovative MR Companies Back
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
The key areas of innovation in Market Research in 2017?
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at […]
5 Rules for How to Chair a Conference or Webinar
OK, to some extent I am going to stick my neck out here, and I would love to hear alternative opinions. I am lucky in that I have chaired hundreds of sessions at conferences, webinars and workshops, with audiences ranging […]