Market Research in the Time of VUCA
VUCA is a term that we are going here a lot over the next few years, it is a term that goes to the heart of paradigm shifts in the world that require changes in how we deal with our […]
What are the key MR Buzzwords for 2015?
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
The problem of survivor bias in marketing and market research
Imagine that we’re looking at the sales data for 1000 new products launched in the last two years in the snack food market. Let’s assume that 100 of them have been market successes, and 900 have to some extent failed. […]
Growth Hacking 101
“Growth hacking” is a new term for most in the marketing measurement space but a long held practice among the best marketers and product managers in Silicon Valley. Although market researchers today are awash with data, we rarely use it […]
Do you understand device agnostic research?
Most people seem to accept that about one-third of people who take online surveys are attempting to do so using a mobile device, mostly smartphones, tablets, and phablets. Consequently, the market research industry has started talking about the need to […]
Looking for followers may be more predictive than looking for leaders
Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been a healthy debate between those who ‘believe’ that there are a host of influencers living amongst us, and those who believe that […]
Two key challenges to measuring the ROI of social
Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
Five tips about segmentation in marketing and market research
I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the following five key points about segmentation: 1 Segmentation is useful when the number of products or services that can be offered is […]
Why might a business reject something that is both better and cheaper? (The better tyre example)
I was talking to a company that had a service that was both better and cheaper than the leading market solutions and who were getting frustrated because they could not understand why more people were not switching projects to them. […]
What can the painter Turner teach market researchers?
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London and it set my mind thinking about the lessons for market researchers, in particular lessons for the way insight is communicated. Convey […]