On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to make it a recognised professions – click here to access the slides and recording. One of those initiatives is the creation of […]
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle contributed to the #IPASocialWorks ‘Measuring Not Counting’ project – and is slightly different to most of the other posts in this series […]
Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick, ably chaired by P&G’s Greg Rogers, as part of the Canadian MRIA’s annual Conference in Saskatoon. Only one of us, Greg, was […]
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of the other posts in this series. After spending my childhood on a farm in rural Oregon without television or even a touch […]
We at NewMR are keen to hear the different ways that market researchers approach social media. We are interested in the private use, the brand building use, and the research use. We have invited a variety of people to share […]
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the other posts in this series. Over the last few months, we have been conducting a bit of an experiment (using the term […]
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
Guest post from Dr Nasir Khan, Executive Chairman, Somra Group, Bangladesh. Click here to see a list of the other posts in this series. Socializing in cyberspace, in all its forms and nuances, is truly borderless, global, and hugely beneficial […]
Guest post from Damian Vanderwolf, Senior Research Analyst, Marketing Communications, Tourism NT, Australia. Click here to see a list of the other posts in this series. I’m all about Facebook. For me, it’s the one that suits my attitude to […]
A series of prominent users of social media are writing guest posts for NewMR on the theme of social media, in order to highlight the many options available. This first one is from Betty Adamou, found and CEO of Research […]
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