After a week in Singapore, a week split between Hong Kong, Shanghai, and Tokyo, the final week of my Vision Critical Asia Pacific tour finished with client-focused events in Auckland, Melbourne, and Sydney. The complex picture of Asia Pacific suggested […]
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market […]
I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for the event. IIeX was a great success and I think the event has several lessons for other events (including my own NewMR […]
As part of writing our new book on Mobile Market Research (which should be available in September) I have been reading a lot of research-on-research (RoR) related to mobile studies. RoR can provide insights into whether a research technique works […]
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality of the event and the speakers. Here are a few notes I jotted down during the day. Peter Williams, former CEO of […]
I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the methods and challenges of measuring phenomena in social media. The book is probably stronger on talking about things that don’t work, as […]
Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has been in the interest in influence marketing, with books such as “The Influentials: One American in Ten Tells the Other Nine How […]
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key questions for Opinion Polling. What do you think […]
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