I spent Wednesday last week chairing the first day of the MRMW conference in Kuala Lumpur, a well-attended event with participants and contributors from around the globe. The conference highlighted a number of key trends about mobile market research (MMR), […]
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
One of the questions I get asked fairly often is when should an answer list, in a survey, be randomised and when should it be presented in the same order to everybody. In my opinion, the key issue is to […]
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can join an interesting example in the #NewMR Linked group). In my opinion (and the opinion of plenty of other people too), 2013 […]
Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University, creating an introduction to market research, which should appear in a month or so. As part of that project, I’d like to […]
The BBC is reporting that Instagram, recently bought by Facebook, is altering its privacy policy to allow third-parties, such as FaceBook and advertisers, to access its members’ information and to use their pictures without permission or recompense. Yes, it is […]
I am in the process of writing an introductory statistics book for market researchers. This post and some of the following posts are taken from that book, in an attempt to field test the style, approach, and depth I am […]
One of the questions I get asked quite often is whether or not research communities, such as MROCs and Community Panels, are possible inside the rules of market research? The answer is caveated, it depends on which community and which […]
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