In order to understand more about what NewMR people think about the contribution to market research of the leading MR counties (which we have defined for this project as the ten with the largest MR spend, as reported by ESOMAR) […]
This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference in Singapore. I was lucky enough to attend and present at the recent Merlien Institute’s Mobile Research Mobile World (MRMW) Asia Pacific […]
Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of […]
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market […]
Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and I wanted to share my thoughts about this useful book. In the title to my post I say it is two books […]
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]
Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to market research? Data! Data represents the existing business model of large multinational research companies who make money by selling as many interviews/surveys/data […]
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