Does influence exist, or is it homophily?

Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has been in the interest in influence marketing, with books such as “The Influentials: One American in Ten Tells the Other Nine How […]

Could Google be the next Standard Oil or AT&T?

Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been lower. Problems include: the recent news that some of Google’s activities have been ruled illegal by four countries (France, Netherlands, Germany, and […]

Non-Market Research Options for the Mobile Ecosystem

The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]

Why setting FaceBook likes as a KPI can be a bad idea

We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a really good indicator that something is important – so how do we judge how […]

Opportunities and Threats for Market Research

To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]

What I learned from the ICG Question Time

London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five leading lights of the MR industry are invited to answer questions posed by ICG members and the audience. I had the honour […]

In market research, is agnosticism the new belief?

Traditionally the term agnostic has been applied to people who have not had the courage of their convictions to settle for belief or refutation. However, over the last few years the term agnostic has become increasingly used in the area […]