We at NewMR are keen to hear the different ways that market researchers approach social media. We are interested in the private use, the brand building use, and the research use. We have invited a variety of people to share […]
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the other posts in this series. Over the last few months, we have been conducting a bit of an experiment (using the term […]
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of interest. This week I asked “In 3 years, what % of adults will have a mobile phone, how many will be smartphones, […]
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and #AMSRS tags a little way behind. Indeed Vaughan Mordecai has recently posted an interesting analysis of #MRX contributor and content – and […]
We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a really good indicator that something is important – so how do we judge how […]
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or will not be honest in their responses. We know about behavioral economics. We know all the things to say to encourage open […]
Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we don’t attract, train and develop the business leaders and thinkers of the future we will become the “typing pool” of 2010s. Businesses […]
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out of a supermarket why they’ve got so much junk food in their trolley (admittedly, you might want to rephrase that rather than […]
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