This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox of risk, which you can read here. However, here is an extended version of my thoughts on the difference between the herd […]
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions to settle for belief or refutation. However, over the last few years the term agnostic has become increasingly used in the area […]
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies) has produced a useful update on ICT facts and figures. The report is well worth reading and shows, amongst other things: As […]
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called the Handbook of Mobile Market Research. We will be publishing a lot of our work online, as the book progresses, to share […]
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all the latest changes in market research, to make sure that their organisation is getting the benefits that are available. However, as soon […]
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the Americas, has written a great article on W3C’s Do Not Track project (DNT). DNT extends the logic of Do Not Call legislation […]
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled “From online chatter to meaningful insights”, which is available for purchase, and they have produced a free 10 page resource as a […]
Marketers and market researchers are always looking for stories that provide evidence for the value of what they do. Sometimes we get the evidence in the form of stories where people implement the research and the campaign and there is […]
Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are most of them composed solely of customers?’ ‘Surely’, some people ask, ‘we should be conducting market research with the whole market?’ My […]
There is a widespread view that people in poverty pay more for their products and services than richer people. This price difference was described by C.K Prahalad and Allen Hammond as the poverty premium, in an article in the Havard […]
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