Hints for Building a Personal Brand
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 31 January 2018 On Friday, 9 February 2018, Sue York and I are presented a webinar on how to build a personal […]
The State of the Global MR Industry
AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its members’ magazine, Research News. In the article, Ray sets out his perception of the global picture for market research. If you are […]
Why you should subscribe to NewMR’s newsletter?
Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can subscribe to our newsletter by clicking here. Last week’s mailing included: How to access the slides and recordings from our recent webinar […]
What is Agile Market Research?
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment is the word ‘Agile’. However, there is not a lot of clarity about what exactly it means and how it should best […]
Should Ambitious Market Research Companies Adopt the American Way?
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that in 2006 the USA accounted for 34% of all market research. By 2015, the USA accounted for 45%. By contrast, many other […]
Do you work internationally? Read ‘The Culture Map’ by Erin Meyer
I have just read The Culture Map by Erin Meyer and it has excited me more than anything I have read for several years (since Chip and Dan Heath’s Made to Stick in 2007). If you work internationally or if […]
Politicised discourse – is Market Research Attuned?
The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in their Berlin office. We live in unsettled times – Brexit, Trump, opinions polarising and splintering… more and more aspects of life seem […]
You Can Combine Standardisation with Creativity
One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people think there is an association between standardisation and a lack of creativity. However, standardisation does not need to create a cookie-cutter approach, […]
Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]