As you may have heard, ESOMAR is re-running the elections for President and Council, following irregularities with the process last time. The voting will run from Thursday, 23 February to Friday, 10 March. The new team will take office on 1 April 2023. Here are messages from the three candidates for President.
In October I was elected to be a member of the ESOMAR Council for a period of two years. This week saw the first meeting of the new mandate, a meeting that was also the last meeting of the previous […]
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research Skills and Training Study 2018 Report. You can download the full report by clicking here. Executive Summary Market research is a knowledge-based […]
The NewMR survey closed on 31 May and the data is currently being processed. The future of the market research and insights industry is dependent on our ability to add value to data. The digital revolution (including the rise of passive data, automation, […]
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event – I strongly recommend it for next year. Although most of the presentations were great, there were occasional reminders about things that presenters […]
Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference in London) that surveys would have disappeared in 20 years (i.e. by 2030). This prediction was put into wider circulation when I clarified […]
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that in 2006 the USA accounted for 34% of all market research. By 2015, the USA accounted for 45%. By contrast, many other […]
I have just read The Culture Map by Erin Meyer and it has excited me more than anything I have read for several years (since Chip and Dan Heath’s Made to Stick in 2007). If you work internationally or if […]
Discussion by Ray Poynter in September 2016 of ESOMAR’s thoughts about 3-year terms for members of Council
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
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