In order to understand more about what NewMR people think about the contribution to market research of the leading MR counties (which we have defined for this project as the ten with the largest MR spend, as reported by ESOMAR) […]
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin, co-authored the paper “Y Market Research” which she presented at this year’s Esomar Congress in Nice. It was, despite the authors being newbies […]
‘A Love Letter to ESOMAR…from Africa’ Dear ESOMAR Africa loves you. Research on the African continent is getting better and more affordable every year, and we’d like to learn more from the international research community and do our part to […]
“To Give Back to the Industry, Expand the Value Perception and Impact of Market Research”. With a unique mix of international business management, academic experience and successful entrepreneurship, actor of the MR industry for over twenty years in different geographies, […]
Our industry in a critical point, big changes are coming and we have to make the transition from Market Research to Knowledge management. New players, data, rules, analysis, possibilities and of course different business models. We have to warrantee that […]
I first joined ESOMAR for the Montreal Congress in 2008, and since then have been an enthusiastic participant in ESOMAR conferences, and increasingly involved with ESOMAR. Since 2012, I have served as UK representative, introducing new local event and networking […]
With over 15 years of industry experience, I’ve served in pretty much every role from phone interviewer to CEO. Currently, I drive new client development and serve as the resident brand evangelist for Decipher, which means I spend most of […]
I believe it is time for our industry to grow its circle of contacts. And to grow them exponentially. We are good at learning, so let us apply our probing skills and learn what others have to offer. Let us […]
The Consumer understanding has been the engine of my 19 years of working experience. The consumer has been the focus in all the different roles I have developed all along the Value Chain in the MR Industry: End Client, Agency […]
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