NewMR has recently conducted its third wave of a study on the State of Insights, focusing on Optimism/Pessimism, the main Positives and Negatives. Here is a summary of the finding and a link to the full report.
The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the view of 330 insight and research professionals from around the world. In this post I used World Cloud Plus to have a first look at the responses.
At your company, how much effort does it take to collect consumer intelligence before you can finally get to new product development? If this is an arduous process, you should think about the latest tools that could take a lot of the inefficiency (and stress) away. In this case study we’ll show how AI moderation can pave the way for concept development and jump-start the innovation process.
2024 will be an exciting ride for the world of insights and research. But before I jump into what I think will happen, let’s address the caveats. Pandemics, wars, economic crashes, political instability, and climate catastrophes could all derail the probable world. In this post, I set out my predictions for 2024 and my prescriptions for some good actions to take, assuming that no black swan events happen.
Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and insight professionals. To balance the picture, this post looks at what researchers and insight professionals see as the positives, answering the question, “What are the most positive things about the insights and research world in 2023?”
In the many training courses I run about extracting and narrating the story hidden in data, insights emerge as a crucial focal point. One striking observation I’ve made is that there’s no universal definition of ‘insight’.
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
Posted by Ray Poynter, 10 May 2018 In the Sherlock Holmes story ‘The Adventure of Silver Blaze’ the key to finding the story (i.e. the person who committed the crime) is the curious incident of the dog in the night. […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 21 February 2018 I have just been reading an interesting HBR article (Rob Cross et el, Collaborative Overload, first published in 2016) […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Many of us from outside Japan are familiar with Hokusai’s picture the Great Wave, but I suspect that I am not alone in being less familiar […]
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