The State of Insights – September 2023
NewMR produced the second wave of its study of optimism and pessimism in the insight and research ecosystem. Here are the top findings and a link to the full report.
An AI’s view of The State of Insights – September 2023
In September, NewMR conducted a study with research and insight professionals to understand the state of research and insights. We will be writing a report on this study next week and sharing the results, but this week we have been experimenting with the data. On Monday and Tuesday, I presented sneak peeks of the study, looking at what insight professionals thought were the main positives and the main negatives of the research industry. Today, I want to share a summary of the data generated 100% via AI using a tool called ResearchWiseAI.
What are the positives about research and insights?
Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and insight professionals. To balance the picture, this post looks at what researchers and insight professionals see as the positives, answering the question, “What are the most positive things about the insights and research world in 2023?”
What is worrying the world of Insights and Research?
In September, NewMR ran a study focusing on the research industry, looking at levels of optimism and pessimism, topics that were seen as positive and negative, and plans for the near future. This study will be analysed over the next week, and a report will be released shortly.
As a first step in conducting the analysis, I looked at a word cloud of the open-ended comments using NewMR’s Word Cloud Plus. The results are interesting and I thought I would share them as a teaser for the upcoming report.
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We create standards, codes, checklists, and best practices to separate good research from poor research. However, unless we recognise the differences between the theoretical underpinnings of different research methods, we will likely do a bad job.
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Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is a ‘must read’ book for you. This relatively short book is based on interviews with leading figures from the industry and highlights the […]
5 key steps to creating a Modern Approach to Market Research
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