Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of Mobile Market Research_sample chapter by Wiley_Business_Books Remember, you can pre-order the book now on Amazon.
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]
A very large part of market research is based on asking people questions, for example in surveys, focus groups, depth interviews, and online discussions. In general, people are very willing to answer our questions, but the problem is that they […]
I am lucky enough to be invited to take part in a wide range of market research events, including those organised by the trade bodies, by specialist conference groups, and by innovators. For many years many market research conferences had […]
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in Cyprus, a WebDataNet event. I am a keynote speaker and my role is to share with the delegates the commercial market research […]
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market […]
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people have been saying mobile is the next big thing for over 15 years, even in the days when that meant SMS, or […]
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of interest. This week I asked “In 3 years, what % of adults will have a mobile phone, how many will be smartphones, […]
As part of the book on Mobile Market Research that we are working on we are including some tips on how to stay up to date in terms of mobile market research. Here is the list we have at the […]
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