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Are you an expert?

Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then we are looking to hear from you! I run a number of workshops, for example in November I am running workshops on […]

Using sampling error as a measure of reliability, not validity

Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys (click here to access the slides and recordings). During the lecture he touched lightly on the topic of calculating sampling error from […]

The Strengths and Limitations of Research-on-Research

As part of writing our new book on Mobile Market Research (which should be available in September) I have been reading a lot of research-on-research (RoR) related to mobile studies. RoR can provide insights into whether a research technique works […]

Why setting FaceBook likes as a KPI can be a bad idea

We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a really good indicator that something is important – so how do we judge how […]

Opportunities and Threats for Market Research

To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]

Why might a product test show a negative result?

Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric testing. Some products produce a positive result, and everybody is pretty happy, but many produce a negative result. A negative result might […]

Unintentional Interlocking Quotas

This post has been written in response to a query I receive fairly often about sampling. The phenomenon it looks at relates to the very weird effects that can occur when a researcher uses non-interlocking quotas, effects that I am […]