Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event – I strongly recommend it for next year. Although most of the presentations were great, there were occasional reminders about things that presenters […]
Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back to at least the 1920s, but was popularised in the 1950s by William Burroughs (the beat writer and artist). More recently pop […]
Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more likely to result in action than the reporting of facts and findings. However, the process of story creation is less well established, […]
Every so often there is an upsurge in criticism about the use of bullets in presentations, often linked to criticism of PowerPoint. I agree that any presentation that is not engaging, understandable, and memorable is likely to be a failure. But […]
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
Before Information Technology a framework was the skeleton of a building or object, something around which the finished product could be built. But, over the last 30 years the term framework has expanded into a much wider range of situations, […]
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016. 1) Bigger Legal Problems for Google and Facebook This year has shown an escalation in problems for Google, […]
The term hinterland was used by the British Politician Dennis Healy to describe somebody who had a life, interests, and knowledge that extended beyond their field of employment/speciality. Denis Healey was a leading Labour Politician from the 1950s to the […]
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