This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 28 March 2018 Ben Blatt’s book, Nabokov’s Favourite Word Is Mauve is a good read, and a read I would recommend to any […]
Last week I attended the MRS Social Media Summit in London, and was struck by something that at first seems to be a contradiction – not much change over the last seven years, but lots of progress. Not much change! […]
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016. 1) Bigger Legal Problems for Google and Facebook This year has shown an escalation in problems for Google, […]
In November our thoughts stray to 2016 as we try to guess the key topics we should be following next year. Here are three topics that I think will be big in 2016. Curation As data becomes ever more plentiful […]
Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana Corporation. He is founding chair of the Text Analytics Summit (2005-13), the Sentiment Analysis Symposium (next event July 15-16, 2015 in New […]
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring (the collection and automated analysis of quantitative amounts of naturally occurring text from social media) has met with no success. But, I […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to big data there are masses of analysis approaches that are threatening to be the next big thing (yes, I know they are […]
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