There seems to be broad agreement that in the large developed markets, for example the US, about 80% to 90% of new products fail. The definitions of success vary but they tend to centre around things like achieving good sales […]
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
Last week, at the MRMW Conference in London, the future of market research as we know it was challenged by Jan Hofmeyr. Although there were many informative and interesting presentations, Jan was that the only person who was talking about […]
Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy Hall (Professor of Computer Science at the University of Southampton) on the BBC’s Life Scientific programme. Her answer was that we don’t […]
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those that do complain that the survey is awful. However, there are some surveys that are so important you really need to take […]
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting comparisons can be drawn from the world of stock market research? A recent article in The Economist reviewed the world of stock […]
In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number of research buyers talking about what they are looking for from research agencies, and the focus seems to be people. In particular, […]
I have just been reading an article about social media as a potential replacement for traditional market research on Research-Live and it made me want to scream!!! As the founder of NewMR I am a fan of new techniques, I […]
By common consent, research communities seem to have been the fastest growing new research approach over the last few years (a view that was supported by the latest GRIT report). Indeed, in some sectors, such as media, brands are beginning […]
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