This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly one who thinks they are going to ‘disrupt’ the market in one year. In many cases I may have doubts about how […]
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least, to the early 19th Century and the Industrial Revolution. In 1811 the UK saw the rise of the Luddites, protestors who were smashing […]
The Guardian website has a long article that looks at how Ted Cruz has utilised a UK company, and work done by UK academics, to harvest data from tens of millions of Facebook users without their knowledge. Ted Cruz is […]
The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain control of your online data) looking at the near future of personal data and wonders if organisations are going to start avoiding […]
The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass Cognition. Andrew started by trawling social media for mentions of “market research”, which produced over 7,000 mentions in a 24 hour period. […]
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by Susan Bell Research. At the bottom of this post is a link to the other posts in […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]
For those of you who do not follow UK news, there was an election last week in the UK and the Conservative Party managed to squeak a small majority of the seats with 37% of the votes. This has caused […]
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