Guest post from Damian Vanderwolf, Senior Research Analyst, Marketing Communications, Tourism NT, Australia. Click here to see a list of the other posts in this series. I’m all about Facebook. For me, it’s the one that suits my attitude to […]
A series of prominent users of social media are writing guest posts for NewMR on the theme of social media, in order to highlight the many options available. This first one is from Betty Adamou, found and CEO of Research […]
After a week in Singapore, a week split between Hong Kong, Shanghai, and Tokyo, the final week of my Vision Critical Asia Pacific tour finished with client-focused events in Auckland, Melbourne, and Sydney. The complex picture of Asia Pacific suggested […]
UPDATE – 3 Jan 2014 The survey has closed. You can see the recording of Andrew Jeavons presenting the results (and download a copy of his slides) via NewMR’s Play Again, and you can read a great summary of the […]
I am in the midst of the September-November conference season. Having spent last week at the Australian Marketing Institute’s annual conference in Melbourne and being just about to attend the ESOMAR 3D event in Amsterdam and the MRSS annual conference […]
A couple of times recently I have had a several discussions with research colleagues about whether simply asking Male/Female is adequate or even fair in this day and age. Before, discussing the number of options it may be best to […]
Recently Kevin Gray asked, in the LinkedIn NewMR group, “When you hear a claim that a marketing research methodology is “valid”, what does that mean to you?” The question elicited a range of views and here is a tidied up […]
The NewMR blog returns from its sabbatical today. We envisage that the blog will host a wide range of content, but it will be focused on the theme of NewMR. The NewMR blog will be a place where we can […]
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