Seyi Adeoye – Radio #NewMR Podcast
Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with offices in Nigeria and Kenya. Seyi is also a candidate for election to the ESOMAR Council.
Is your business taking inflation into account?
Most of the people running companies, projects, and investments in the developed economies around the world have no practical experience of dealing with inflation. The last widespread outbreak was forty years ago. However, inflation is the key shadow facing global economies. (Yes, there are other shadows facing the world, like the terrible situation with Russia and Ukraine, but the key, global economic threat is inflation.)
How bad is it?
Very bad! The USA and UK have inflation rates of 9% and the Eurozone has inflation at about 8%. The trend in most regions of the world is upwards. Governments are starting to try to slow down the rate of increase in inflation (for example, by increasing interest rates), but I think they are doing too little, too slowly.
Radio NewMR – Melanie Courtright
Ray Poynter chats with Melanie Courtright Chief Executive Officer of the Insights Association about what is happening in the insights and research world.
Radio NewMR – Mike Stevens
Ray Poynter chats with Mike Stevens, founder and editor at Insight Platforms, about key trends in the research and insight worlds.
The Participant Crisis 2022
The world of insights is on the cusp of a great future where human-centric approaches dominate services, product design and business. However, this opportunity is at risk because of the participant crisis. In this post, Ray Poynter outlines the problem.
Why is market research important? Here are five reasons
Ray Poynter sets out five reasons that explain why marketing research is important.
The Follow Up – a key part of communicating insights
Ray Poynter shares his advice on why and how you should follow up you insight reports and presentations.
Radio NewMR Insight Podcast – Lisa Wilding-Brown
Ray Poynter interviews Lisa Wilding-Brown, CEO of InnovateMR and the recent investment by CIVC Partners in their business.
Radio NewMR Insight Podcast – Lucy Davison
In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to Ray Poynter about The importance of communicating insight with impact (to drive innovation and leadership).
Finding and Communication the Story in the Data – New book in Progress!
Ray Poynter is writing a new book – you can read about it here, and learn about how you can be involved.