Posted by Ray Poynter, 15 October 2018. Most individual numbers do not mean very much. In many cases, in order to see the real meaning in most data, you need comparisons. For example, if I tell you that the Belgian […]
Posted by Ray Poynter 13 September 2018 Note, in response to questions, I have started adding additional answers at the foot of this post – and I will be tweaking some of the existing answers. The post was first uploaded […]
Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and recently I have been tidying it up so that the blog can be deleted. The post below was originally posted on 30 […]
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers. Let’s consider a simple example from a trip to your gym and its hi-tech weighing machine. Perhaps the machine says that your […]
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS Annual Conference in Melbourne, and once again it was a great event, leaving my head full of new ideas, and my batteries […]
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research Skills and Training Study 2018 Report. You can download the full report by clicking here. Executive Summary Market research is a knowledge-based […]
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data (mostly for very good reasons) and this is creating a new set of problems that researchers need to recognise and address. What […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 19 April 2018 On the flight back from Australia to the UK, I read Evette Cordy’s new book Cultivating Curiosity: How to unearth […]
This article is by way of an acknowledgement of the pioneering work undertaken by Alan Frost in the field of market research. His work was undertaken before the days of the internet so we would like to take this opportunity […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 6 April 2018 Last week I was asked about the difference between customer focused and customer centric. For many people, these two terms […]
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