Testing multiple concepts – Insight FAQs
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or products.
Insight Interview with James Wycherley – Transforming Insight
Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that focuses on how insight managers can transform their role from being order takers to people driving change and outcomes. The book Transforming […]
Transforming Insight: the 42 secrets of successful corporate Insight teams
James Wycherley is the author of a new book called Transforming Insight. In this post James writes about the new book, what it is, who should read it, what readers will get from reading it.
Will anything replace PowerPoint soon? – A 2011 prediction revisited
Ray Poynter revisits his 2011 prediction that nothing was likely to replace PowerPoint soon.
Posted 17 February 2021
Meeting of ESOMAR Council 1 February 2021
Ray Poynter reports back on the latest ESOMAR Council Meting – held on 1 February 2021.
Predictions for the next five years
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five years.
Communities are going to be even bigger in 2021
Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving factors.
Meeting of ESOMAR Council 16 December
Here is Ray Poynter’s report from the last Council meeting of 2020. This report includes important information about the elections to the ESOMAR Council
2021 – Thoughts and Predictions
Here are Ray Poynter’s predictions for 2021, along with some guest predictions too.
Meeting of ESOMAR Council 30 November 2020
Ray Poynter reports back on the ESOMAR Council Meeting 30 November 2020