Using Alternative Explanations to Find the Story in the Data – Simpson’s Paradox
Simpson’s Paradox is when the total picture is distorted and only the picture organised by groups tells the ream message – examples for market research.
Are market research surveys qual or quant?
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Interview with Colleen Ryan – The Future of Client Insights
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Does the way you organise your team shape your insights? Conway’s Law
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Some people you might want to follow or connect with on LinkedIn
Here are 64 people you might want to follow on LinkedIn. Ranked by mentions and alphabet.
Partial Correlation
A short description of Partial Correlation.
ESOMAR APAC Conference – the rise of China
Posted by Ray Poynter, 28 May Last week’s ESOMAR APAC Conference in Macau was an amazing success with about 300 attendees and there is lots to report back, but I will start with the big message, China is shaping up […]
Introduction to Factor Analysis
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.