I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR book Answers to Contemporary Market Research Questions). At the first lesson one of the questions from the audience (who were all people […]
Well, to be more precise, if you want to present well, learn to be a good presenter using PowerPoint and then start experimenting with other options. If you are a good presenter, you can present with PowerPoint, Prezi, without a […]
Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of Napster (Shawn Fanning and Sean Parker) and the difficulty they have had in coming up with a successful second presence in the […]
Ray Poynter discusses the merits of business jargon.
We like to think of ourselves as rational creatures and we like to think we can trust our ears. However, watch the video below and be ready to change your mind. The Mckurk effect , the understanding of which dates […]
A very large part of market research is based on asking people questions, for example in surveys, focus groups, depth interviews, and online discussions. In general, people are very willing to answer our questions, but the problem is that they […]
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample because of one or more of the following: They miss people who don’t have access to the internet. They miss people who […]
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to make it a recognised professions – click here to access the slides and recording. One of those initiatives is the creation of […]
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle contributed to the #IPASocialWorks ‘Measuring Not Counting’ project – and is slightly different to most of the other posts in this series […]
Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick, ably chaired by P&G’s Greg Rogers, as part of the Canadian MRIA’s annual Conference in Saskatoon. Only one of us, Greg, was […]
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