Talk Like Ted – Book Review
I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo, TALK LIKE TED – The 9 Public-Speaking Secrets of the World’s Top Minds, is definitely a good one. The approach Gallo has […]
Appreciating Asia Pacific – 3rd and Final Post
After a week in Singapore, a week split between Hong Kong, Shanghai, and Tokyo, the final week of my Vision Critical Asia Pacific tour finished with client-focused events in Auckland, Melbourne, and Sydney. The complex picture of Asia Pacific suggested […]
Appreciating Asia Pacific – Part 2
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]
Appreciating Asia Pacific – Part 1
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
The Secrets of Effective Presentations
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market […]
Key learnings from the European IIeX
I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for the event. IIeX was a great success and I think the event has several lessons for other events (including my own NewMR […]
The Strengths and Limitations of Research-on-Research
As part of writing our new book on Mobile Market Research (which should be available in September) I have been reading a lot of research-on-research (RoR) related to mobile studies. RoR can provide insights into whether a research technique works […]
BRC Customer Insight Conference – London
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality of the event and the speakers. Here are a few notes I jotted down during the day. Peter Williams, former CEO of […]
Ask, Measure, Learn – Lutz Finger and Soumitra Dutta
I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the methods and challenges of measuring phenomena in social media. The book is probably stronger on talking about things that don’t work, as […]
Does influence exist, or is it homophily?
Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has been in the interest in influence marketing, with books such as “The Influentials: One American in Ten Tells the Other Nine How […]