My take on social media – Damian Vanderwolf

Guest post from Damian Vanderwolf, Senior Research Analyst, Marketing Communications, Tourism NT, Australia. Click here to see a list of the other posts in this series. I’m all about Facebook. For me, it’s the one that suits my attitude to […]

My take on social media – Betty Adamou

A series of prominent users of social media are writing guest posts for NewMR on the theme of social media, in order to highlight the many options available. This first one is from Betty Adamou, found and CEO of Research […]

Forewarned is forearmed! The case for IIeX

Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can attend one of the IIeX events (in Europe, North America, Latin America, and the Southern Hemisphere) I strongly recommend it. Business is […]

Two Scholarships on Offer for the QRCA Annual Conference

Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile by clicking here. The QRCA Global Outreach Scholarship is a wonderful opportunity for qualitative researchers outside the US, UK and Canada to […]

MRMW – Market Research in the Mobile World – an essential part of the mobile picture

I am lucky enough to be invited to take part in a wide range of market research events, including those organised by the trade bodies, by specialist conference groups, and by innovators. For many years many market research conferences had […]

Book Review: Stephen Rappaport’s The Digital Metrics Field Guide

One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his new book ‘The Digital Metrics Field Guide’ was announced, and even more delighted to get a copy to review. The book has […]

MR Agencies and the Service they give Clients

I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science Asia Pacific & International, Campbell Arnott’s) talking about how suppliers and clients can work together better (you can access the recording and […]

Short-term effects do not predict long-term advertising success

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is one of the most commonly quoted comments about advertising, being variously attributed to John Wanamaker and William Lever. Perhaps as a consequence, […]

Why social media mining and monitoring have met with limited success in Market Research?

OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring (the collection and automated analysis of quantitative amounts of naturally occurring text from social media) has met with no success. But, I […]

Using sampling error as a measure of reliability, not validity

Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys (click here to access the slides and recordings). During the lecture he touched lightly on the topic of calculating sampling error from […]