As I have mentioned before, I am involved in writing a book on mobile market research, with Navin Williams and Sue York. As part of that process we will be posting elements of our thinking and snippets of the book […]
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies) has produced a useful update on ICT facts and figures. The report is well worth reading and shows, amongst other things: As […]
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no method that is a melange of qual and quant, because the underlying paradigms are different. Through the Q&A session at that event, […]
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called the Handbook of Mobile Market Research. We will be publishing a lot of our work online, as the book progresses, to share […]
I am involved in a new book, which we hope will be published early in 2014. As with The Handbook of Online and Social Media Research, I will be sharing the project with the #NewMR community and would hope to […]
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all the latest changes in market research, to make sure that their organisation is getting the benefits that are available. However, as soon […]
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the Americas, has written a great article on W3C’s Do Not Track project (DNT). DNT extends the logic of Do Not Call legislation […]
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled “From online chatter to meaningful insights”, which is available for purchase, and they have produced a free 10 page resource as a […]
Marketers and market researchers are always looking for stories that provide evidence for the value of what they do. Sometimes we get the evidence in the form of stories where people implement the research and the campaign and there is […]
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