We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a really good indicator that something is important – so how do we judge how […]
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research, for the ESOMAR book Answers to Contemporary Market Research Questions, and we are seeking feedback. The video below shows Sue York’s presentation […]
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or will not be honest in their responses. We know about behavioral economics. We know all the things to say to encourage open […]
Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we don’t attract, train and develop the business leaders and thinkers of the future we will become the “typing pool” of 2010s. Businesses […]
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out of a supermarket why they’ve got so much junk food in their trolley (admittedly, you might want to rephrase that rather than […]
Posted by Jane Frost, CEO of MRS, The Market Research Society, UK. Market research has a great future if it is brave enough to change. This was the challenge laid down by MRS Patron and Dunn Humby co-founder Clive Humby […]
By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR and Marketing Industry conferences in Australia, North America and Asia over the past 12 months. As always, these conferences are designed to […]
Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have been what clients have wanted since way back when. The only difference is that technology and the digital age has made achieving […]
Posted by Rosie Campbell, Director at Campbell Keegan, UK. So, what I guess I’ve always marvelled at in the industry which happens to have chosen me, is its remorseless ability to shape-shift…to turn itself into an apparently newly-hewn, ready-buffed, more […]
Post by Edward Appleton, European Consumer Insights Manager at a major multinational based in Munich, Germany. Much is written about how much Research has changed over the past few years – mobile is the latest big thing, social media is […]
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